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Everything Realm does, and how to use it. The full handbook: every feature, with step-by-step instructions. Use the contents on the left to jump to a chapter.

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Marketing Studio

Marketing Studio is where you create and publish your marketing — listing promos, social posts, market updates, and the content that keeps your name in front of your sphere. EVE drafts it for you in your voice, and you publish to your connected accounts without leaving Realm.

Open Marketing from the left navigation. It's available to agents, team leads, and brokers — a broker-owner markets the brokerage itself (brand posts, listing promotion, recruiting) as much as any producing agent does.

How Marketing is laid out

The Studio has five top tabs:

  • Overview — your marketing at a glance.
  • Studio — the content-production workspace: compose, schedule, and publish. See The Studio.
  • Brand — your identity and voice. See Brand, Website & Analytics.
  • Website — your public agent/brokerage site.
  • Analytics — how your published content is performing.

What you can do here

  • See your marketing at a glance — the Studio home shows posts scheduled, published this month, connected social accounts, and how complete your brand profile is.
  • Work the marketing feed — Studio detects opportunities from your real-estate activity (a new listing, a closing, a milestone) and turns them into ready-to-edit content suggestions.
  • Generate content with EVE — EVE writes captions, posts, and marketing copy from your brand and your activity. You review and edit before anything goes out.
  • Schedule and publish — line posts up on the calendar and publish to your connected social accounts on your schedule.

Your brand profile

Your brand profile — display name, title, tagline, and look — is what EVE draws on to make content sound like you. The more complete it is, the better the output. Set it up under Marketing → Brand, and watch the brand-completeness number on the Studio home climb as you fill it in.

Connecting social accounts

To publish from Realm, connect your social accounts first. From the Studio home (or Settings → Integrations), link each account. Connected accounts show on the home; pending ones remind you to finish linking. See Integrations.

How to create and publish a post

  1. Open Marketing from the left navigation.
  2. Pick an opportunity from the feed, or start a new post.
  3. Let EVE draft it, then edit the copy and image to taste.
  4. Schedule it for a date and time, or publish now.
  5. Track scheduled and published posts from the Studio home and calendar.

Marketing content is brand content, not transaction content. It's tied to you and your Workspace — your voice and your book of business — not to any single Realm. That's a deliberate line: a transaction's private details never feed your public marketing, and your marketing lives above any one transaction.

Graceful by design

If a social account is temporarily unreachable or a publish fails, Studio keeps working — it surfaces a small failed-publish count on the home so you can retry, rather than breaking the whole surface.

See also