Marketing & Lead Gen

Marketing that fills the pipeline it lives next to

Marketing tools usually live in their own silo: content goes out, and whatever comes back lands in yet another inbox. In REALM, marketing and lead generation sit on the same system as your CRM and transactions, so a lead captured tonight is routed, owned, and followed up before morning.

EVE drafts the content: listing posts, brand posts, and review responses in your voice, scheduled across your channels from one studio.

Studio · drafted, awaiting you
One listingsquareInstagram captionlongFacebook + open houseformalLinkedIn referral note

Written for each place rather than the same text pasted three times, and nothing publishes until you approve it.

EVE Studio: content drafted for you

Studio drafts listing and brand content with EVE and schedules it across your connected channels. Every publish is recorded, so you can see what went out, where, and when.

Your Google Business reviews import automatically and can turn into posts in one click, with your best reviews surfacing on your agent website as testimonials.

  • EVE-drafted listing and brand content, scheduled from one place
  • Google review import with one-click review-to-post
  • Append-only publish audit of everything that went out

Your agent website, working the top of the funnel

Publish a branded agent site on your own subdomain with your listings, reviews, and a lead form that writes straight into your CRM. No separate website vendor, no export-import.

Anonymous, cookie-free analytics show views, visitors, top pages, and referrers, and you can add your own GA4, Clarity, or Bing tags with one field.

  • Published agent site with listings, reviews, and lead capture
  • Built-in privacy-safe analytics plus your own GA4/Clarity tags
  • Leads land in the CRM already tagged with their source
Your site · last 7 days
Visitors412Viewed a listing168Asked about one9In your CRM9

Every inquiry lands as a contact with the page it came from attached, so the first reply already knows what they were looking at.

Every lead captured becomes a lead worked

Inbound leads from your site and connected sources route by your rules into named buckets with an owner. EVE sends the first touch the moment the lead is assigned and enrolls it in the nurture cadence you chose.

Because marketing lives on the same system as the book, you see the whole line: the post, the visit, the lead, the conversation, and the Transaction it eventually becomes.

  • Source connectors and a public lead webhook for portals
  • Routing rules, buckets, and instant EVE first-touch
  • Full line of sight from campaign to closed Transaction
Leads · Routingrule matched
Priya ShahScottsdale condo inquiry · just nowNew · Zillow
Rule: Scottsdale buyers
North Scottsdale BuyersLead bucket · 3 agents assigned
Sarah Chen · owner assigned0m 12s
First touch sent. EVE followed up 40 seconds after routing. A reply pauses the sequence and notifies Sarah.

Frequently asked questions

Can EVE really write my marketing content?

EVE drafts listing and brand content in your voice inside Studio; you edit and approve before anything publishes. It is brand content generation, not transaction content, and every publish is recorded.

Do I need a separate website provider?

No. REALM publishes a branded agent site on your subdomain with your listings, your imported Google reviews, and a lead form wired straight into your CRM, plus built-in analytics.

Where do leads from my site and portals go?

Into your CRM immediately, tagged with source, routed by your rules to an owner and bucket. EVE can send the first-touch follow-up automatically so speed-to-lead is seconds, not hours.

Does REALM replace my social scheduling tool?

For listing and brand content, yes: Studio drafts with EVE, schedules across connected channels, and keeps an audit of what published where and when.

Market from the system that closes

EVE-drafted content, your own agent site, and lead capture that lands routed and followed up, all on the platform your transactions run on.

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Real Estate Marketing & Lead Generation Software | REALM