CMA Presentations

The listing presentation you can defend, line by line

A CMA settles two things at once: whether you win the listing, and whether the price you argued for still holds up six weeks later. Both come down to the same question from the seller, which is where that number came from.

REALM builds the presentation from your live MLS data and answers that question on the page. The comps it chose, the search that produced them, the source and date behind every figure, and the adjustments in between are all visible, to you first and then to the seller.

Comparables6 of 21 selected
Within 3.4 misqft ±25%HOA match3 sold · 3 live
1188 W Sandia Dr$208/sqft · 4bd 2ba · 0.4 mi$412,000Closed
2044 E Palo Verde Ln$203/sqft · 3bd 2ba · 0.7 mi$398,500Closed
760 N Quail Run$214/sqft · 4bd 3ba · 1.1 mi$425,000Closed
3390 S Ocotillo Way$219/sqft · 4bd 2ba · 0.6 mi$439,900Active
515 E Mesquite Cir$210/sqft · 4bd 2ba · 0.9 mi$421,000Pending
9021 N Dry Creek Rd$131/sqft · 4bd 2ba · 1.4 mi$268,000Closed
Passed over 9021 N Dry Creek Rd: sold at $131/sqft against the group's $208. Put it back if it belongs.Tick it

A balanced comp grid, and the search that produced it

Type the address and REALM matches it against the live MLS feed, then fills the subject from that record: property type, beds, baths, size, lot, year, garage, HOA status, and photos. The comp search runs from the matched record's own coordinates rather than a geocode of the text you typed.

From the subject's own facts REALM derives the band a comp has to sit in, then pre-ticks the closest three closed sales and the closest three active or pending listings. Every other comp the search found stays in the list, unticked, one click away.

  • Subject facts filled from the matched MLS record, not re-typed
  • HOA is a hard axis: an HOA subject comps only against HOA properties
  • Three closed sales for what the market paid, three live listings for what you are competing with
  • Distance widens before the property band does, and the sold window last
  • A one-line summary of the search that actually ran, with anything that widened on its own named on the page

Every figure carries its source, and thin data is left out

Each number on the presentation carries the same four things: the value, where it came from, when it was current, and what it was computed over. A median reads as the median of six sold comps from the MLS listing feed, as of a stated date, on your working view and on the seller's copy alike.

Below three qualifying comps a figure is omitted rather than estimated. The page says that in a sentence instead of quietly printing a median of two houses, and a box left empty because the feed reported nothing says so rather than looking like something you skipped.

  • Value, source, as-of date, and basis under every figure
  • Nothing stated below three qualifying comps, on either the sold or the asking side
  • A pricing narrative written from the comps you kept and nothing else, with no invented benchmarks
  • A plain-language write-up still appears when no language model is available, and your working view labels which one you are reading
Market Figuresdata as of Aug 20
Median sold price$412,000
median of 4 sold comps · MLS listing feed · Aug 20
Sold price per sqft$208
median of 4 sold comps with price and size · Aug 20
Asking now$430,450
median of 3 active and pending listings · Aug 20
Sold days on marketNot enough comps to state this honestly. 2 of the included sales carry days on market; 3 are needed.
A figure with no source is a figure a seller cannot check.

Adjustments, then a second read before you present

Comps are rarely the subject's size, so REALM adjusts each one toward it and prints the arithmetic on the line: the square footage difference, the rate applied, and why that rate is half the median sold price per square foot rather than all of it. Add your own lines on top for condition, a pool, a corner lot, whatever your market judgment says.

Then EVE reads the grid you are about to present and reports what a broker or the agent on the other side would question. The review is deterministic and advisory: every finding names its own numbers and the concrete fix, and it changes nothing by itself.

  • Automatic size adjustment, with its rate and its reasoning printed on every line
  • Your own adjustment lines per comp, and a suggested value taken from the adjusted closed sales
  • A flagged price-per-square-foot outlier comes with a one-click way to drop it
  • Findings for a wide sold band, a dropped size band, and thin live competition
Adjustments2044 E Palo Verde Ln
Sold price$398,500
Size vs subject+$18,720
+180 sqft vs subject at $104/sqft: half the $208/sqft median of 4 sold comps, because larger homes carry a lower price per square foot.
Dated kitchen · yours+$12,000
No pool · yours+$9,000
Adjusted$438,220
Two included sales sit more than 40% off the subject's size. Present the adjusted values rather than the raw median, and lean on the same-size listings asking $421,000 to $439,900.

A live link you can revoke, not a file that goes stale

The deliverable is a link on your branding that opens in any browser. The seller sees the presentation rather than your working set: the comps you included, the cited figures, the narrative, your photo and your contact details. The comps you excluded are not on it, and sample data never reaches it.

The comp set is frozen when the CMA is built, so nothing shifts under a seller who is reading it. Ticking a comp in or out re-derives the figures from that frozen set without touching the MLS. Only an explicit refresh pulls new comps, and it stays on the same record, so the link you already sent keeps working and simply shows the newer data under a new as-of date.

  • Your name, photo, contact details, and brand color on the seller's copy
  • Revoke in one click, and every open is recorded, including attempts on a link you already killed
  • Save as PDF is the browser's print dialog with a print stylesheet behind it, and the product says so
  • Archive shelves an analysis and kills its link without deleting it, restorable later
  • Win the listing and open the Transaction from the presentation, with the address already carried over
Sharelive
realm.realty/cma/9f3c2a...Opened 4 times · last Tuesday 6:41 PMLive
Comps frozen at build. Ticking one in or out never re-queries the feed.
Refresh pulls new comps on the same record, so the link you sent keeps working.
Every open recorded, including attempts on a link you already revoked.
The seller sees the comps you kept. Never your working set.Revoke link

Frequently asked questions

What does REALM's CMA software do?

It builds a seller-ready comparative market analysis from your live MLS data. You type the subject address, REALM matches it to the MLS record and fills in the subject facts, assembles a balanced grid of closed sales and live competition, computes the standard figures with a source and an as-of date on each, writes a pricing narrative from those comps, and gives you a live link you can share and revoke.

Where do the comps come from?

From the MLS feeds your credentials entitle you to read. When a real analysis cannot get live comps, REALM refuses to build it and names the reason, whether the address could not be located precisely, the market is not covered by your active MLS agreements, or that area's MLS is not connected yet. It never puts sample comps behind a real address.

Can the presentation change after I send it?

Not on its own. The comp set is frozen when the CMA is built, and including or excluding a comp re-derives the figures from that frozen set without re-querying the MLS. Only an explicit refresh pulls new comps, and because it stays on the same record, the link you already sent keeps working and shows the newer data under a new as-of date.

How does REALM choose which comps to use?

From the subject's own facts. Property type has to match, HOA status is a hard axis that is never relaxed, and size and beds start in a tight band. The search widens distance before it loosens the property band, and the sold window after that, and it states on the presentation whatever it had to widen. EVE pre-ticks the closest three closed sales and the closest three live listings, and every other comp it found stays in the list for you to swap in.

Is a CMA an appraisal?

No, and REALM never presents it as one. The seller's copy says so on the page. The comp rules follow appraisal comp-selection practice, because comps chosen that way keep your pricing story defensible, but the analysis is yours and the pricing call stays yours.

What happens when I win the listing?

Open the Transaction straight from the presentation. The subject address carries over, so the file starts on the property you just priced.

Walk into the listing appointment with the receipts

A balanced comp grid, a source and a date under every figure, adjustments shown line by line, and a live link you can revoke.

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Real Estate CMA Software: Comps You Can Defend | REALM